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USLT - eng This is the third of three podcasts focusing on the practical side of
Sales 2.0. In this interview, Jeff Weinberger, who leads marketing for
sales solutions at WebEx, talks with Stu Schmidt, VP of Solutions at
WebEx, about measuring the Sales 2.0 business. Stu has 25 years of
experience in the tech industry, including 10 years developing sales
methodologies for companies of all sizes, and he developed the
innovative sales process at WebEx.
With so much talk about Sales 2.0, it's easy to think about it in terms
of technology. This series of podcasts discusses why Sales 2.0 is not
about the technology, but rather how the technology empowers your sales
force to achieve unprecedented results.
The focus of this third podcast is measurement. In a Sales 2.0 business,
measurement is as important - maybe more important - than ever. In this
installment, you'll learn why measuring results can lead you astray, how
to measure what really counts, and why focusing on change rather than
static numbers makes your whole sales process and outcome more
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